Assignment #1

Image 1:

I saw this Simon G ad in the February 2011 issue of W Magazine.

I found Contrast in this ad with the black background and spotlight on the stunning diamond ring. The platinum against the black stands out. I think this ad is very affective. I like how the brand name and the surface the ring is sitting on are almost identical in color. The ring is the stand out component. Simon G is so confident that the ring will draw attention that it allows its namesake to be the same color as the insignificant background. They do not need the name to be flashy.

I think there is also some Position with the tag attached to the ring. It draws your eye to the lower left hand corner. I absolutely love the slogan. I’ll take a rock over paper or scissors any day! 

Image 2: 

This Yves Saint Laurent ad is from the February 2011 issue of Vanity Fair Magazine.

Please excuse the excess of the page. I couldn’t tear it out of the magazine to scan.

I chose this ad for 2 reasons. We represent Arizona Muse, the model in the advertisement for commercial work. She is a very cool girl and in high demand all over the world. Also, I love the crisp, clean look of the advertisement. I am very prone to neatness in my personal life so ads without a lot of clutter and nonsense really appeal to me. With name recognition like YSL I think anything other than a simple, beautiful photograph would be unnecessary. 

I like the use of Position with the photograph in the center of the page. There is a lot of white space, which I think ads to the chic vibe. Even Arizona’s attire is consistent with the design’s concept, a white tailored outfit with black, strategically placed accents.

There is also Balance. The photograph and company name are both centered in the page.

 

Image 3: 

 

 

The Polo Black Ralph Lauren fragrance ad is also from the February 2011 issue of Vanity Fair Magazine.

Like the YSL ad, this also has simplicity and is very appealing to me. The ad has Position, with the cologne bottle and brand name in the center of the page. It also has Grouping, with the headline on the top of the page.

I love the black and white Contrast of the background and the text. There is also contrast on the product with the chrome logo. It makes the brand stand out. I think this ad also uses Size. The bottle is the largest item in the whole image.

Image 4:

 

This LivingSocial ad is from GoFugYourself.com. I love this website. The girls are very funny and often contribute to NYMag.com.

I had a difficult time finding online ad’s, which was surprising because I feel like I am bombarded by them everyday. I think there is some Symmetry with the text on both sides of the featured dessert. There is also Balance with the dessert in the center.

I like this ad because it is colorful without being overwhelming. It has a playful and fun vibe that would make me want to check out the website. I also like the continuity of color from the green mint leaf and the green text bubble and the red from the raspberry and the bright pink of the background. All the colors compliment each other and make for a small, but pleasing ad.  

Image 5:

This is a live billboard for Pond’s Facial Cleanser. The concept for this ad is that Pond’s  literally cleans your pores. There is an actor that stands in this billboard and “cleans” the pore, fighting dirt and pimples.

I am such a fan of this ad. I would love to think that my cleanser is hard at work scrubbing my pores and keeping my skin fresh and pimple free, just like the man in the giant pore.

This ad uses a lot of White Space, which I’m sure by now you know I enjoy. The blue of the sky also compliments the blue in the product packaging. We see Size by how large the “pore” is in comparison to the bottle in the lower right corner. 

Hope you enjoyed the ads I chose.

xo Alexandria